All terms
Poker
intermediate

Bluff

Betting or raising with a weak hand to try to make opponents fold better hands.

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A bluff is a bet or raise made with a hand that is unlikely to be the best if called, with the goal of making opponents fold better hands. Bluffing is what makes poker a game of strategy rather than purely a card game.

Successful bluffing depends on your opponent's tendencies, the board texture, your betting history in the hand, and your perceived range. The best bluffs tell a consistent story — your betting pattern makes sense for a strong hand.

A semi-bluff is a bet with a drawing hand that could improve to the best hand. Semi-bluffs are generally better than pure bluffs because you can win either by opponents folding or by making your hand.