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PrizePicks is the largest daily fantasy sports platform in North America by player count, founded in 2015 by Adam Wexler in Atlanta, Georgia. The platform popularized the "pick'em" format — a simplified fantasy model where users project whether players will go over or under their projected stat lines, rather than drafting full lineups.
Licensed in 30+ US states and Canadian provinces, PrizePicks covers NFL, NBA, MLB, NHL, soccer, esports, PGA Tour, and more. The platform's appeal lies in its simplicity: picks are easy to understand, contests are quick to enter, and payouts for correct picks can reach up to 25x the entry fee.
PrizePicks has grown exponentially, reaching over 5 million registered users. The company has attracted investment from SoftBank, Kraft Sports Group, and others, and sponsors multiple professional sports teams and athletes. Headquartered in Atlanta, GA.
Editor's Verdict
PrizePicks built the pick'em category and still leads it — unmatched sports coverage, the simplest format, and the largest user base in stat-based sports prediction gaming.
Last reviewed: February 2026 · BonusBell Editorial Team
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