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T&Cs apply. 21+ only. Gamble responsibly.
Fanatics Sportsbook launched in 2023 as the sports betting arm of Fanatics Inc., the $31 billion sports merchandise and collectibles company founded by Michael Rubin. The company entered the market after acquiring both PointsBet's US operations and Betfair's US-facing technology, building one of the newest major sportsbooks from the ground up.
What sets Fanatics apart is its FanCash loyalty program — a unified rewards system that ties sports betting to Fanatics' massive merchandise ecosystem. Users earn FanCash on every bet that can be spent on jerseys, trading cards, collectibles, and more. This integration with the broader sports fan experience is unique in the industry.
Fanatics is licensed in 20+ states and is expanding rapidly. The company is headquartered in Jacksonville, FL and remains privately held, with Rubin maintaining majority ownership.
Editor's Verdict
Fanatics is the only sportsbook that turns winnings into official team gear — a genuinely unique loyalty hook for sports fans who already shop the Fanatics ecosystem.
Last reviewed: February 2026 · BonusBell Editorial Team
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